Email is still the best communication strategy with the best results. Email marketing still has the highest ROI of all your marketing channels. Start building a list with the names and emails of people who are interested in your business. Per Rand Fishkin:
10 new emails are better that 10,000 new followers on social media.
You can do a lot of things with emails, like sell products, share company news, promote an upcoming event, or feature staff members and their accomplishments. Email marketing is one of the most cost-effective ways to drive more qualified traffic to your website. Today’s email clients like MailChimp and Constant Contact make it easy, too!